We learn a lot from businesses that are successfully generating new leads and growing their businesses online. Virtually all of the successes in the case studies below come from businesses using measurable processes that can be repeated buy others.
In just a few minutes, you can learn the problems confronted by other businesses, and their solutions, and results. URWA Consulting has compiled a review of 17 case studies showing how Denver and national businesses are succeeding online. The common thread with all of these businesses is that they correctly identified their top customers, their goals and their key challenges. Then they developed and implemented creative solutions with measurable performance metrics.
While there are hundreds if not thousands of marketing agencies and experts that promise to help you, almost all of them want to sell you their services. As you review the problems, solutions, and results for each company below consider if you want to be sold a service or hire a firm to solve your problem(s). If you prefer the later, fill out the contact request form, and one of our managing partners will contact you within 24 hours, if not that same day.
LOCAL: Denver and Colorado
CASE STUDY #1
Company Type: HVAC Company
Location: Denver
Problems
- Very few online leads
- Website results not measured
- Marketing results not effectively measured
Solutions
- Website redesign
- New mobile website
- SEO via website, blog, and social media
- Content development
- Email marketing campaign
Results
- 235% increase in website traffic
- 400% increase in website service requests form submissions
- 20% increase in sales revenue
CASE STUDY #2
Company Type: Moving Company
Location: Colorado
Problems
- High conversion cost $271
- Low number of online customers; 9 in 90 days
- High cost per click from paid search; $14.03
- Low click-through-rate; 0.22%
Solutions
- Paid search program revision including;
- Keyword review, revision, and expansion
- Geo modification of campaign
- Negative keywords added
- Day parsing added
- Mobile device targeting
Results
- Cost per conversion lowered to $87
- 34 conversions in first 30 days
- Click-through-rate doubled
- Cost-per-click reduced to $13.16
CASE STUDY #3
Company Type: Jewelry Company
Location: Denver
Problems
- Not showing up on Google maps for important searches
- Established jeweler with limited visibility
- Few online reviews
Solutions
- Reviewed and updated directory citations
- Replaced Google Places listing to Google+ Business page
- On-site SEO
Results
- Currently ranking for 18 of 20 keywords
- Ranking in top 3 for 90% of local keywords
- 500 additional customer actions tracked per month on website
- 114 customer reviews added
CASE STUDY #4
Company Type: Tree Service
Location: Denver
Problems
- Low sales; $50k annual revenue
Solutions
- Website redesign
- Onsite keyword optimization
- Google Places optimization
- Google Analytics
- Paid search
- Developed Facebook and Twitter profiles
Results
- Sales increased to $1 million in 5 years
- 200 to 300 monthly leads during season
CASE STUDY #5
Company Type: Clothing retailer
Location: Ft. Collins
Problems
- Website visits were from branded search terms including the company name
- Company did not rank on first five pages for any keywords
Solutions
- Built unique product landing pages
- Conducted outreach to industry bloggers
Results
- $500,000 generated in incremental revenue from organic searches
- 36 keywords on Google page one search results
NATIONAL
CASE STUDY #1
Company Type: Software Sales
Location: Lexington, MA
Problems
- Marketing a product in a new category
- Target market was smaller businesses
Solutions
- Redesigned website as a destination for best practices and advice
- Created new content, including; webinars, white papers, blog, tips, etc.
- Captured leads through online registration forms
Results
- Paid search dropped to 35% of traffic from 75%
- Achieved page 1 ranking on Google for top keywords
- Email achieved 14% open rate
CASE STUDY #2
Company Type: Networking Equipment Testing
Location: Austin, TX
Problems
- No established reputation
- No reputation
- Limited budget
- Target audience resistant to marketing
Solutions
- Public relations – shorter press releases with more links to website content
- Reputation tracking and management
- Social engagement with new posts and conversations
- Blog to break new stories
- Twitter posts
- LinkedIn group creation
- Implemented measurement metrics
Results
- 10, 230 blog views in 90 days
- 280 twitter followers
- 155% increase in unique website visitors
- 55% of new leads from website, 45% from trade shows, email and seminars
CASE STUDY #3
Company Type: Accounting
Location: Boston
Problems
- Firm still relying on traditional marketing; print advertising and direct mail
- Marketing costs were expensive
- Lead generation results were becoming less effective
Solutions
- Redesigned website for lead capture and a new CMS
- Added new tips, best practices, and articles customized for prospects
- Built online tools with registration for use
- SEO
- Engaged in social networks on LinkedIn
- Tracked standard metrics; unique visitors, page views, referring sites, keywords
Results
- Increased website leads from 0 to 15 per month
- Website traffic increased 68%
- Achieved page 1 Google rankings for top keywords
- Blog drives 4% to 5% of website traffic each month
CASE STUDY #4
Company Type: Automotive Group; 11 dealerships
Location: Richmond, VA & Florida
Problems
- Limited lead generation
- Low website usage
Solutions
- Multiple new websites
Results
- Reduced website investments by 34%
- Increased website leads across all dealers by 19%
- Reduced cost of website lead by 45%
CASE STUDY #5
Company Type: Lawn Care
Location: Virginia
Problems
- Limited lead generation
- Low website conversion rate
Solutions
- Customer research
- Competitive research
- Website reorganization; including new landing pages
- New content
Results
- 38% in online conversions
CASE STUDY #6
Company Type: Home Care
Location: Virginia
Problems
- Low website engagement with high bounce rate
Solutions
- New website
- New geographic landing pages
- SEO
Results
- 93% increase in organic website traffic
- Online conversions increased by 90%
CASE STUDY #7
Company Type: B2B – White Label Vitamins
Location: Not reported
Problems
- Wanted an increase in organic website traffic
Solutions
- Customer buying cycle mapping
- SEO: Keyword research
- Develop problem solving content
- Social media; Google+ and LinkedIn
- Content marketing; how to guides and blog posts
Results
- 23% increase in organic traffic
- 79% increase in conversions from website visitors to leads
- Improved rankings for top keywords from page 3 to page 1 on Google
CASE STUDY #8
Company Type: B2B – Online Medical Equipment Sales
Location: U.S. and UK websites
Problems
- Low brand awareness
- Expand top of funnel leads
Solutions
- Expand target audience
- SEO
- Content marketing; including blog and product comparisons
- Social media engagement
Results
- 30% increase in organic traffic
- Social fan base grew to over 200,000
- Increased social shares on new content to 250-320 per month
CASE STUDY #9
Company Type: B2C – Gourmet Coffee Sales (retail and E-commerce)
Location: Miami, FL, Costa Rica, Peru, & Chile
Problems
- Low conversions to orders on website
- Lower value of website orders than at retail
- Low repeat online customers
Solutions
- Redesign website for an improved customer engagement and conversion
- Visual search added to website
- Recommendations based on customer segmentation
- SEO
Results
- 18% in website conversions
- 15% increase in average online order value
CASE STUDY #10
Company Type: Media Company
Location: New York
Problems
- Email problems including being blacklisted
Solutions
- Clean company email database
- Re-engage remaining contacts
- Segment list
- Optimize templates for mobile devices
Results
- Open rate increased by 60%
- Traffic to website increased by 90%
- Online revenue increased by 8%
CASE STUDY #11
Company Type: National Retirement Communities
Location: 303 U.S. Locations
Problems
- Confusion over product and services
Solutions
- User website testing of primary customer persona; 50 to 65 year olds
- Redesign website to a responsive design
- Implement a Care Questionnaire
- New creative added to website and other marketing
- Paid search
- Customized Email marketing
Results
- 20,000 completed questionnaires in 10 months
- 63% completion rate on questionnaire
- 4% increase in website conversion rate from leads to residents
- 12% increase in website leads
- 8% increase in leads from advertising linking to the questionnaire
CASE STUDY #12
Company Type: Nursing School
Location: Florida
Problems
- Google Panda update caused a decrease in ranking on organic search for almost all key words
- Multiple websites with duplicate content
Solutions
- New, location specific websites
- Keyword research
- SEO
Results
- 95% increase in organic traffic within 10 weeks after launch of new websites
- 76% increase in conversions from organic traffic
- 74% of important keywords increased in rankings
These case study reviews were compiled from multiple sources by URWA Consulting. They are updated as new case studies become available for review. If you have specific questions about any of the studies, or would like to speak with one of our Partners, please call (303) 223-4988, or chat with a live representative immediately at www.urwaconsulting.com.