12 Case Studies of Successful New Patient Marketing for Medical Practices

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The majority of case studies below come private pay or non-covered medical and dental practices. Although there are two case studies from a general practice and a large orthopedic practice. All of them are using measurable processes that can be repeated buy others.

In just a few minutes, you can learn the problems confronted by these practices, and their solutions, and results. URWA Consulting has compiled these 12 case studies to help your marketers jump-start your practice marketing by showing you how other medical practices are succeeding online. The common thread with all of these businesses is that they correctly identified their top customers, their goals and their key challenges. Then they developed and implemented creative solutions with measurable performance metrics.

 

URWA Consulting helps with New patient marketing for medical and dental practices
Medical and dental practices new patient marketing

CASE STUDY #1

Practice Type: Vein Specialist

Location: S. Carolina

 

Problems

More local competition

Low name recognition

No plan to achieve growth

 

Solution

New website, TV commercials, and newspaper campaign branded with the practice’s unique value propositions.

Offered a series of free varicose vein screenings

 

Results

New patient count exceeded prior year by 500 within six months

100 new patient calls in month six

 

CASE STUDY #2

Practice Type: National Liposuction Chain

Location: 10 locations in 7 states

 

Problems

Limited new patient referrals

 

Solution

Localized micro-websites

Paid search on major search engines

Multiple landing pages

 

Results

Increased referral volume by 63% within 2 months

 

CASE STUDY #3

Practice Type: MRI Center

Location: Columbus, OH.

 

Problems

Larger, better known competitors in market

 

Solution

Localized, micro-website highlighting pricing, scheduling, and technology advantages

Paid search on major search engines

Onsite SEO and blog

Directory listing optimization

 

Results

80+ monthly calls from micro-sites

40 to tracked, monthly leads from program

10 monthly appointments from program

Minimum 6 new scans monthly

 

CASE STUDY #5

Practice Type: Dental Practice

Location: Mid-West with 10 locations

 

Problems

Limited new patient leads

Not converting calls into appointments

No measureable returns on digital marketing expenses

Limited tracking on new patient acquisition costs

 

Solution

Localized and optimized landing pages for each location

Integrated paid search, Facebook, YouTube, re-targeting, and multi-level, online display

Implement lead and appointment tracking, with patient notifications

 

Results

Cost per lead down to $57 from $107

70% reduction in cost per booked appointment

Landing page conversions up 121%; from 3.3% to 7.3%

50% decrease in lost calls

 

CASE STUDY #6

Practice Type: Dental Practice

Location: Fort Lauderdale

 

Problems

No patient branding

Low awareness in local market

Limited new patient leads and appointments

 

Solution

New mobile optimized website with dynamically delivered patient content

Facebook advertising

Behavioral display

Paid search

 

Results

223% increase in new leads

61% increase in ad click through rate

42% decrease in ad cost per click

 

CASE STUDY #7

Practice Type: Fertility Clinic   

Location: Connecticut & New York; 5 locations

 

Problems

Low new patient leads

Very high cost per new patient lead

 

Solution

Implemented call tracking systems

Conducted keyword research

Paid search; 4 months

SEO; re-built presence on medical & business directories

Updated website

Social media outreach

 

Results

500% increase in organic traffic

42% reduction on cot per lead

1950% increase in social media traffic

 

CASE STUDY #8

Practice Type: Dental Practice

Location: Springfield, MA

 

Problems

Flat practice revenue past three years

New monthly patients decreased from 24 to 19

 

Solution

Emphasis on free consultations

Direct Mail

Local newsletters & postcards

 

Results

New monthly patients up from 19 to 29

Revenue increase $90k over prior year

 

CASE STUDY #9

Practice Type: Lasik Eye Surgery Practice   

Location: East Hanover, NJ

 

Problems

Only 3 new patient leads per month

Lack of visibility of practice medical director and founder of the practice

 

Solution

Rebuild the practice website as a “go to” resource for patients

SEO

Public relations and media outreach

Blogging and content marketing

Email

 

Results

Website traffic increased by 400%

Leads increased from 3 a month to 72 a month

 

CASE STUDY #10

Practice Type: Neurosurgical Practice

Location: Not reported

 

Problems

No prior marketing investment

Expand practice and patient base

Website had very few pages and limited content

Less than 20 website visits per day

 

Solution

Integrate brand across all platforms

New logo

New print brochures

New optimized website

Blogging

Public relations

SEO

Paid search

 

Results

20% revenue growth in first 12 months

2 new locations opened

Website traffic increased by 500%

 

CASE STUDY #11

Practice Type: Large General Practice

Location: Not reported

 

Problems

Low website traffic

Almost no new patient phone calls

 

Solution

Practice website redesign to be patient centric

Paid search

SEO

Social media engagement

 

Results

Website traffic increased from 15 to 300 visitors per day

New patient calls increased from 15 per week to 50 per week

 

CASE STUDY #12

Practice Type: Large Orthopedic Practice

Location: New Jersey

 

Problems

The practice brand was not well known

Practice website averaging 300 visitors per month

 

Solution

Website enhancements and content

SEO

Paid search

Public relations

 

Results

Website traffic increased to 10,000 visitors per month

New patient calls increased to 300 to 500 per month

 

While there are hundreds if not thousands of marketing agencies and experts that promise to help you, almost all of them want to sell you their services. As you review the problems, solutions, and results for each company below consider if you want to be sold a service or hire a firm to solve your problem(s). If you prefer the later, fill out the contact request form, and one of our managing partners will contact you within 24 hours, if not that same day.