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If your marketing plan is aligned with your organization’s goals it will help you focus your resources to achieve your business growth, and to understand the factors that affect your success. Don’t forget to develop and measure your key business drivers, or those things that your organization must do to succeed. You may want to read “6 Steps to Top Online Marketing Results; 100% of the Time.”
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Without a marketing plan organizations risk not having clearly defined goals, time frames for meeting those goals, and the ability to measure their progress towards achieving those goals. Without goals organizations’ risk the inefficient use of their money and resources. U.S. Small Business Administration, 2016
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