LASIK Services

Lasik Marketing

 

Our Monthly Services Include:

  • Evaluate all existing digital marketing relationships and coordinate directly with the practice administrator or director of marketing to ensure each strategy is being accurately measured and is meeting current business goals and/or initiatives.
  • Identify low performing digital marketing efforts and develop, integrate and reallocate marketing investments to other marketing strategies which produce higher returns on investment.
  • Manage all ongoing digital marketing investments to ensure they remain up to date with changes taking place within the market due to search algorithm updates or the introductions of new capabilities and coordinate all updates with the practice administrator or director of marketing prior to implementation.
  • Monitor and evaluate monthly digital marketing reports across all channels to ensure performance is trending to meet monthly, yearly business growth goals and report back to the practice administrator or director of marketing.
  • Work with existing practice infrastructure to ensure all organizational efforts are designed to effectively support ongoing digital marketing efforts.
  • As needed, provide ongoing support on brand strategy, market research, SEO and PPC knowledge, data tracking, hyper-local geo filtering, web analytics, customer tracking, customer behavioral modeling, mobile optimization, website performance, cross-channel marketing knowledge/optimization and OTT network streaming video knowledge, implementation and optimization.
  • Unique business model enables us to re-negotiate digital marketing agreements as needed to increase value provided from digital marketing vendors.
  • Annual comprehensive performance analysis on patient increases, offline and online consumer to patient conversions, co-management network increases, revenue increases and marketing ROI analysis. All performance data is evaluated against previously defined benchmarks.

Call to schedule your free initial consultation. We're a "client-centered" service provider. We believe having a conversation will leave everyone more knowledgeable and better prepared for success. We guarantee you'll be glad you did.