Visibility helps increase revenue in a cost-effective manner. More visibility equals more potential customers and more people who can refer you to others. Improving your online presence is essential for the long-term growth of your business. It's what allows people to find you, interact with you, get to know, like and trust you. Building your online presence can be a challenge if you do not implement a systematic approach that streamlines and makes the most out of your invested time.

Highly engaged users are more likely to buy, return, and share the product or service with friends. Product and marketing teams that measure user engagement can use product analytics to understand the factors that contribute to higher engagement. By improving engagement, teams can improve the product's profitability.

Highly engaged users are more likely to buy, return, and share the product or service with friends. Product and marketing teams that measure user engagement can use product analytics to understand the factors that contribute to higher engagement. By improving engagement, teams can improve the product's profitability.

The reputation of a business is crucial for success. People trust the opinions of others, even if they are total strangers. Hence, positive reviews can lead potential customers to trust the business even more. A good reputation means that the business is more credible than their competitors.

Websites that are optimized for mobile devices show up more prominently than those that are not based upon recent updates to Google search algorithms.  Your mobile visitors should get the same quality experience regardless of the device they are using. 

Is the practice of optimizing individual web pages in order to organically rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

Offsite SEO incorporates sites that link back to yours, thus giving it authority. Any activity that drives awareness and referral traffic to your website from other sites. The quantity and quality of linking sites plays an important role in determining your website authority.

PPC advertising delivers immediate results. The minute your campaign is approved your ads can be seen by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for product launches, seasonal promotions and event-focused marketing.

Geofencing makes it easier to reach potential customers at the right time and place with specific ads for this audience. By personalizing your marketing based upon location you can target consumers in a specified location and increase the possibility of attracting more people to your business. Studies show that geofencing alerts are effective with 53% of consumers stating they have received a geofence alert containing a special offer or discount and have acted on it.

Online directory listings are valuable in so much as Google and other search engines recognize these as trusted sources of information. Usually the first page of results contains results for online business directories. Having your company listed in directories shows you aren't a shell company hiding behind a fancy website, but rather a company that’s serious about what they do.

One advantage of social media marketing is the ability to build your brand. When you connect with interested leads, you expose them to your brand. The ability to post organic content for free allows you to build brand recognition repeatedly with your audience. This builds brand loyalty. Effective social media strategies engage with your target audience and boost traffic to your website.

Blogging helps to show the personality, information, and experience that will distinguish your business from competitors. If you want to make yourself known to your target audience, your business needs blog. Blogging helps you get discovered through social media, which helps expose your business to a new audience that may not know you yet. Google and other search engines are alerted that your website is active and they should be checking in frequently for new content.

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The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. Producing high quality content is one of the most important things you can do to attract clients and create interest in your business.

Mobile applications have changed the way we do business. These apps have made it easier for customers to get business information with the speed of light. Mobile apps have become a necessity for every business. You can't afford to ignore its benefits which include strengthened customer engagement, increase accessibility to your customer base, increased brand awareness and recognition and it helps set you apart from your competition.

Video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. It has been proven that online video is a 600% more effective marketing tool than print and direct mail combined! Other favorable stats include: 90% of customers say that product video helps them make buying decisions, say Forbes, and 64% say that watching a video makes them more likely to buy.

Designing your email marketing campaigns for mobile devices is a must. Properly displaying your email is essential so that it is user friendly. In a nutshell, it must provide content that is educational and serves the reader with helpful information and offers promotions that lead to your product or service. As new devices are born and along with them, their shifting standards, it's important that your email marketing strategy reflects those changes.

Display advertising allows you to reach people based on their interests in products and services similar to your company. Every website you visit has ads that showcase products for sale. You can select to have your display ads shown to customers with an interest in certain categories or have your display ads featured on relevant sites.

Behavioral targeting is based on the needs of your specific audience. It monitors user activity in relation to your business and it's generally an effective solution for companies.
Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. For example, this could be ads for running shoes on a news article about running.
Both strategies increase the relevancy of your ads and therefore the probably of increased conversions.

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. This form of marketing allows you to extend the conversation beyond the time visitors spend on your website. It helps you to more accurately target consumers who have already shown interest in your product/services.

Search retargeting is an exciting and effective way to grab your audience's attention. These ads display as you surf around the Internet and serve as a frequent reminder about pages or products that you viewed at an earlier time. This can prompt them to revisit and complete a purchase. By narrowing your search parameters and targeting an audience there is more likelihood of conversion.

Mapping customer buying cycles is an illustration of the steps that your best customers go through to find, evaluate, and transact business with your company. The map shows you how to influence, engage, and convert active buyers of your product or service into customers. Throughout the entire cycle you can measure your effectiveness at attracting, engaging, and converting active buyers into customers.

URWA Consulting has been providing digital marketing consulting services to hundreds of SMB clients since our inception in 2011. Our unique business model enables us to work with businesses to identify and develop strategies and measure key performance indicators that drive business growth goals. Clients implementing our recommendations, on average, experience between 300% to 500% returns on investments.

Over 76% of SMB’s say they lack the time, desire and Knowledge to effectively manage their digital marketing. Most business owners feel current marketing providers don’t have their best interest in mind and often feel marketing providers push “flavor of the month” products versus learning what they actually need. We personally vet all digital marketing opportunities to ensure you only buy solutions that will help you achieve your business growth goals.

At its best, SMS marketing can be a very direct way of staying in touch with your customers and for keeping them engaged. In order to be effective, it must be used sparingly. Customers will be delighted to receive a message with a personalized offer but are likely to get annoyed if you bombard them with generic marketing messages.
*Note: The federal government has decreed that it's illegal to send these kinds of messages without permission.